2016 GD USA American In-house Design Award
Time Hotels is an upper upscale lifestyle brand on the cusp of luxury, it caters to a clientele looking for progressively designed spaces and forward-thinking dining options without a more refined approach. Sidestepping the raucous nightclub scene, its properties feature a more sophisticated lounge feel. Boutique in its ethos regardless of room count, Time offers a more evolved perspective on the lifestyle hotel movement. Beginning with The Time Hotel itself in 1999, the brand now caters to consumers seeking a stylish, relevant option for well-located, well-designed accommodations in gateway locations.
Our task was to design a guide meant to provide detailed information about how our brands’ visual assets are to be used in everything from the logo and hotel collateral to print and web.
Senior Art Director: Freddy Lopez
Graphic Designer: Venessa Rosely