In 2017, the NFL introduced a campaign promoting youth football. As the NFL targets a new generation of football lovers, they needed a typeface that would both capture the essence of the sport and draw in a younger audience. We explored visual elements of the sport and paired it with a dynamic, youthful identity that mimics the excitement and versatility of the game. Three typographic options were presented. The result: one typeface, Game Point, was selected as the typeface, and the second, The Handoff, was chosen as the logo heading the NFL Youth campaign.

Designers: Lauren Lee, Freddy Lopez
Design Director: Adam Vohlidka 
Agency: Translation LLC

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