![](https://cdn.myportfolio.com/2f2e3832fdf4547846c857b5787ce202/ded58809-672a-40a1-9d3b-d26a810e7ccc_rw_1920.jpg?h=618cc7c2576cd5a759d9c7d677fb79ba)
In 2017, the NFL introduced a campaign promoting youth football. As the NFL targets a new generation of football lovers, they needed a typeface that would both capture the essence of the sport and draw in a younger audience. We explored visual elements of the sport and paired it with a dynamic, youthful identity that mimics the excitement and versatility of the game. Three typographic options were presented. The result: one typeface, Game Point, was selected as the typeface, and the second, The Handoff, was chosen as the logo heading the NFL Youth campaign.
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![](https://cdn.myportfolio.com/2f2e3832fdf4547846c857b5787ce202/41ba1c58-303f-4137-871e-2ff06722fb41_rw_1920.jpg?h=62c020bea39c141dfabc8a89257ef227)
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![](https://cdn.myportfolio.com/2f2e3832fdf4547846c857b5787ce202/9e246ecf-7fd9-4d87-9dd1-f596054cb461_rw_3840.png?h=3a7ac85fca4417afe954522d0303d3c9)
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![](https://cdn.myportfolio.com/2f2e3832fdf4547846c857b5787ce202/0e192384-08fb-4678-b331-a817a423d9ec_rw_1200.jpg?h=180428559ffd8772b6692e9cfee53ac5)
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CREDITS
Designers: Lauren Lee, Freddy Lopez
Design Director: Adam Vohlidka
Agency: Translation LLC
Design Director: Adam Vohlidka
Agency: Translation LLC