In 2017, the NFL introduced a campaign promoting youth football. As the NFL targets a new generation of football lovers, they needed a typeface that would both capture the essence of the sport and draw in a younger audience. We explored visual elements of the sport and paired it with a dynamic, youthful identity that mimics the excitement and versatility of the game. Three typographic options were presented. The result: one typeface, Game Point, was selected as the typeface, and the second, The Handoff, was chosen as the logo heading the NFL Youth campaign.
CREDITS
Designers: Lauren Lee, Freddy Lopez
Design Director: Adam Vohlidka
Agency: Translation LLC
Design Director: Adam Vohlidka
Agency: Translation LLC
