Episode 1 - Full
Episode 1 - Trailer
Episode 2 - Trailer
Episode 3 - Trailer
Sierra Nevada was eager to share their unique brand story and set themselves apart from the competition. To do this, they wanted to create a program that aligned perfectly with their "Spark Your Curiosity" brand campaign. Teaming up with VMG, Sierra Nevada proudly introduced "Fed Up" – a creative initiative aimed at connecting with a new generation of curious Millennials who deeply value climate change awareness and sustainable living.