This Must Be The Place

This Must Be The Place is a VICE TV limited series created in partnership with TikTok to spotlight the unique and diverse cultures thriving on the platform. Hosted by TikTok enthusiast Daren Girdner, each episode dives into niche, unexpected sub-communities and showcases creator videos that have flown under the radar. With amplification across the VICE ecosystem, the series connects audiences to entertaining and insightful threads of interest-based content, revealing the creativity and authenticity of TikTok's hidden gems.

Graphic Design, Motion Graphics, Animation
Trailer

The 3min episodes run between VICE TV programming, replacing a commercial experience with a viewing experience that legitimizes the entertainment value and joy of TikTok. We also distributed the content digitally on our YouTube channel, a hub on our .com, and VICE’s Facebook and Instagram handles.
Free Stuff
Mesmerizing Mundane
New Cinema
The Absurd

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